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Visual Identity
ACCESSIBILITY
Your website needs to be accessible to people with disabilities. Certain color combinations can’t be seen by the assistive technology that helps visually impaired visitors navigate the web. For example, putting light colored text on a light colored background is hard to read and does not provide enough contrast, so visually impaired visitors can’t “read” your website. Color combinations matter when it comes to readability.
WHY IS THIS IMPORTANT?
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