Your Story 4 21 September 2022 by admin@techinmotion.net ●●●● x YOUR STORY REFINING Editing is the final step in the copywriting process. Don’t use 100 words when 20 will do. This doesn’t mean eliminating your website’s personality. Showcase your brand voice, show off your personality, but keep it streamlined. WHY IS THIS IMPORTANT? Exercise: Cut back any unnecessary words in your About page copy. Ready? Exercise: Review your copy and cut back any unnecessary words. Watch out for overwriting and then edit your copy so it’s easy to follow. Done? Back Return to Start Page Finish Category: bb-question About admin@techinmotion.net Previous Post:Voice Next Post:Visual identity 4
